Among the more than 250,000 active sellers at the online handmade goods marketplace known as Etsy is a group of men and women who are 40 years and above, who are proud to call themselves members of the Boomers and Beyond Etsy Street Team (BBEST). Their areas of expertise are as varied as the individuals themselves, including fiber artists, painters, jewelry designers, glass blowers and more. Spark Lines features these artists.

Friday, June 26, 2009

Peeling away pounds through creativity

When I’m writing a blog post, a poem, a letter—or anything else—my husband knows better than to open a discussion about today’s mail or tomorrow’s weather. I am so absorbed in my task that I simply don’t hear him. Some creativity experts refer to this experience of shutting out distractions and focusing on the moment as “being in the zone” or “experiencing flow.” Whatever you call it, there is no doubt that productivity is in action! It may also be that you snack less while you’re being creative.

That is the premise behind Julia Cameron’s The Writing Diet: Write Yourself Right-Size. One day while browsing titles on a bookstore table, I ran across this book. Cameron, who has written many books about creativity, including The Artist’s Way, maintains that “. . . weight loss is a frequent by-product of creative recovery. Overeating blocks our creativity. The flip side is also true: we can use creativity to block our overeating.”

Whether Cameron is right or not (after all, I am drinking a Pepsi as I write this post), The Writing Diet provides its readers with seven writing tools that not only enable you to lose weight, but also to explore your creative inner self, whether you write, paint, fire a pot, sew, or pursue any other creative endeavor. Here, then, is a summary of the tools.

  • Morning Pages. Morning pages are Julia Cameron’s basic tool for creative recovery and weight loss. They represent three pages of stream-of-consciousness writing, answering the question, “What are you feeling?” The idea is that as you write, you identify what is blocking your creativity, and also what leads you to overeat. The pages, of course, are intended for your eyes only.
  • The Journal. Much like the food diary that Weight Watchers® and many other weight loss groups recommend their participants keep, a Journal is a log of the foods that you eat, every time you put anything in your mouth, as well as the times that you feel like eating. The difference between it and a typical food diary is that you jot down what you are feeling at the same time. Over time, the hope is that you will identify negative patterns and change them, and also to reach for your Journal for answers instead of food.
  • Walking. Cameron encourages her readers to walk for at least 20 minutes a day, replacing worry with exercise. She asserts that exercising our bodies not only helps to peel away calories, but it also “grounds” our creative energy in the real world, rather than allowing us to approach creativity as an ethereal, out-of-reach notion. Walking provides time and space to examine our problems and reflect on them, to consciously open ourselves to inspiration and new connections.
  • The Four Questions. The Four Questions are four strategic queries designed to ward off snack attacks, especially at night, when all bets are often off. The four questions are: (1) Am I hungry? (2) Is this what I want to eat? (3) Is this what I want to eat now? (4) Is there something that I can eat instead? The value of these questions is that they are grounded in the reality that you are probably going to succumb to some sort of craving, but that you can make good choices about what you ultimately eat, instead of bad ones. And, of course, when you make better choices about what’s good for your body, that increases your mental well-being and increases your physical creative energy.
  • Culinary Artist Dates. Much as the Artist Dates that Cameron describes in The Artist’s Way are designed to encourage you to expand your comfort zone, once-a-week Culinary Artist Dates are intended to tease you into scheduling a date to explore new, healthy ways to cook, or even to taste foods you might not otherwise choose. Often we associate a diet with deprivation, but the Culinary Artist Date suggests it can be a creative adventure for the palate. You can use this date to take a cooking class, explore fresh foods at the farmers market, learn about spices, or treat yourself to a special meal at an ethnic restaurant.
  • HALT. Participants of recovery programs are often encouraged to identify the patterns or situations that lead them to become (H)ungry, (A)ngry, (L)onely or (T)ired because this is when they are most vulnerable to whatever weakness they are suffering. This is just as true about overeating as it is about the times we feel creatively blocked. HALT is a common sense rule, encouraging us to eat at regular intervals, and to journal about anger, loneliness or tiredness (or paint, fuse glass, shape clay, or utilize our creative talents in some way) instead of allowing these emotions to trigger overeating.
  • The Body Buddy. A Body Buddy is a partner in your quest to lose weight and release your creativity. He or she is neither an enforcer nor someone who agrees with you all the time, but is instead a sounding board, or someone who helps you to see inside yourself with more clarity than you can by just reading your own Journal. A Body Buddy is someone with whom you can share your Journal to discover new insights about what leads you to overeat. Often a Body Body is someone who is also an overeater, in which case you can act as checkpoints for each other.

I have to admit that I never consciously thought about using my creative energy to shed pounds, but The Writing Diet provides some food for thought (pardon both the cliché and the pun!). You can read more about creativity in these books by Julia Cameron:
  • The Artist’s Way
  • Walking in This World
  • Finding Water
  • The Complete Artist’s Way
  • The Artist’s Way Workbook
  • The Right to Write
  • The Sound of Paper
  • The Vein of Gold
  • The Artist’s Way Morning Pages Journal
  • The Artist’s Date Book
  • How to Avoid Making Art (or Anything Else You Enjoy)
  • Supplies: A Troubleshooting Guide for Creative Difficulties
  • Inspirations: Meditations from The Artist’s Way
  • The Writer’s Life: Insights from The Right to Write
  • The Artist’s Way at Work
© 2009 Judy Nolan. All rights reserved. Please note that the images in this post are owned by the artists and may not be used without permission. Simultaneously published at http://boomersandbeyond.blogspot.com.

Wednesday, June 10, 2009

Improving your products with Attribute Listing

As we all know, creative inspiration sometimes requires a jump start, particularly when a deadline looms. In a previous post, I described how the SCAMPER technique acts as a creative trigger for ideas. SCAMPER, of course, is only one creative thinking tool in a treasure chest filled with idea-generating techniques. Another useful tool for creative inspiration is Attribute Listing.

Back in the 1930s, Attribute Listing was devised to develop new and/or improved products from existing or known products by breaking them down into their characteristic parts, or attributes, listing individual elements that fit these attributes, and then combining selected elements from some of the attributes in new ways. In the industrial world, for example, a manufacturer might decide to develop a new pen that stands out from its competitors. Some of the attributes of a typical pen might be said to be style, color, ink delivery method, comfort, and type of ink. By identifying specific styles, colors, ink delivery methods, elements of comfort, and types of ink, and then combining the best ideas from each of these attributes, it is possible to develop a new and improved pen. The same is true when a fashion designer develops a new bag, whose attributes might be said to be material (fabric, leather, synthetic), hardware (buckle, button, snap, handle), intended use (book bag, evening bag, laptop bag), and style (formal, sporty, classic, playful). By listing specific possibilities for each attribute of a bag, and then selecting and combining the most appealing ideas, a designer produces a new bag.

Attribute Listing is chiefly a creative thinking tool that is designed to be used in a limited way—to improve upon a pre-existing idea or product. However, the possibilities for improvement of an idea or product are endless. To apply the Attribute Listing technique, follow this five-step plan:

1. Identify your goal, i.e., what idea or product do you want to improve.

2. Identify 4 to 8 attributes, or characteristics, of this idea or product. There are no right or wrong answers here; you determine the attributes you want to analyze.

3. List as many specific ideas for each attribute as you can. Resist the urge to reject ideas; write them down without analyzing them.

4. Go back through your list of attributes, and circle the best ideas for each one. This is, of course, subjective.

5. Consider how you might combine the best ideas.Let’s take a look at how you can use Attribute Listing.

If I want to develop an Etsy “Treasury,” a showcase of Etsy products that I believe is special in some way, Attribute Listing provides me with an endless array of ideas. Typical attributes of a Treasury could include theme, style, audience, technique and material. By listing the first ideas that come to mind for each attribute, I will have the start of an Attribute List that I can use to develop a Treasury:

Theme: color, ecological, industrial, nature, floral, toys, songs, books, indoor, outdoor, tools
Style: modern, Western, vintage, Victorian, medieval, eclectic
Audience: adult, women, men, children, teen, baby
Technique: crochet, collage, beadweaving, felting, knitting, metalwork, glassblowing, painting, encaustic, woodworking, sewing, macrame, Scherenschnitte
Material: yarn, fabric, feathers, beads, buttons, paper, glass, wood, metal, plastic

For the purpose of this exercise, I will select the following elements from each Attribute to create a Treasury:

Theme: floral
Style: eclectic
Audience: women
Technique: showcase multiple techniques
Material: showcase multiple materials

Finally, below is a blog-style Treasury of BBEST artists’ floral creations I could develop from the attributes I have listed. Try this yourself the next time you want to create a special Treasury, or to improve upon an idea or product you already have. Creative thinking tools such as Attribute Listing or the previously-described SCAMPER are situation-driven techniques. In other words, much as you would use a hammer and not a block of wood to drive a nail into a board, ideally you can select the right creative thinking tool for the inspirational challenge you are facing.


© 2009 Judy Nolan. All rights reserved. Please note that the images in this post are owned by the artists and may not be used without permission. Simultaneously published at http://boomersandbeyond.blogspot.com.

Wednesday, May 27, 2009

Sunflowers for Maura

In the last few weeks, a number of BBEST members have lost family members or friends who have succumbed to serious illnesses or long-term diseases. One of the advantages of belonging to an Etsy street team like BBEST is that when these personal losses occur, team members typically express messages of hope and support. Although I have not lost a family member recently, a close friend of mine did. The story of her daughter, Maura, was followed by many on the BBEST team, who posted messages of support on her mother’s blog, lit candles for Maura, and said prayers. This post is dedicated not only to Maura, but also to the memory of anyone we have recently loved and lost.

Maura was a 22-year-old college student at Sam Houston State University in Houston, Texas. She majored in music with an emphasis in voice. (See news story and video here.) Everyone who knew Maura thought of her not only as a talented opera singer, but also as a kind and compassionate person—someone who was inspiring and a wonderful role model. One year ago, she was diagnosed with a rare, aggressive form of sarcoma when tumors were discovered in her abdomen. From that point on, she dedicated herself to a rigorous course of medical treatments including surgery and chemo. At the same time, she completed her Bachelor of Arts degree, earning magna cum laude honors. Because Maura was too ill to attend her own commencement exercises, the administration of her college brought graduation to her hospital room. One week later at her home, she passed away.

Maura’s favorite flower was the sunflower, a flower whose stalk stretches tall and whose bright yellow head faces the sky in the same way that Maura carried herself throughout her short life. Many were touched by her struggle to stay alive, and by her faith. At her funeral, about 800 family members and friends filled the church with the sunflowers she loved. While none of the BBEST members who followed her story were able to attend Maura’s funeral, we can still honor her memory in our own way, and at the same time bid a last farewell to those we have recently lost. That being said, below are “sunflowers” in the BBEST tradition.

Wednesday, May 13, 2009

A garland of silver, anyone?

“You’re getting up there,” read the card we received this month from my mother-in-law, who sent us a congratulatory card to honor our 30th wedding anniversary. Although my husband and I tend to celebrate special occasions in a fairly low-key manner—usually by dining out at a nice local restaurant—many other couples celebrate wedding anniversaries with gifts, parties, and exotic journeys. Anniversary celebrations are so popular, in fact, that there are hundreds of Web sites that contain suggestions for gifts and vacations. There are “traditional” gifts of paper, tin, crystal, silver, pearl and gold for the 1st, 10th, 15th, 25th, 30th and 50th anniversaries, and corresponding “modern” gifts of clocks, diamonds, watches, sterling silver, more diamonds, and gold.

The custom of celebrating wedding anniversaries on an annual basis is actually a modern notion. More than a thousand years ago, celebrations of any kind tended to be group events, rather than a celebration between individuals. Besides observing the passing of each season with traditional festivities, twice a year the unmarried men of a community would be paired up with the unmarried women in a prescribed group ritual. As weddings between individuals were introduced, however, anniversaries began to be celebrated in the same manner, but not as frequently as today. It is likely that the notion of presenting gifts originated in the Middle Ages in the Germanic region, when the gifts themselves were associated with the concept of bringing good luck to a couple. The typical occasions that were celebrated in this manner included the 25th anniversary, when a husband would place a garland of silver on his wife’s head, or the 50th anniversary, when the husband would present his wife with a golden wreath. By the middle 1930s, this custom evolved into celebrating the 1st, 10th, 20th and 70th milestones, in addition to the 25th and 50th anniversaries.

In the United States, traditional wedding anniversaries begin with gifts of paper and flowers, increasing in substance and value each year, relating directly to the perceived increasing investment the couple makes in each other. In Germany, however, couples uses a list of symbols that represent an increased strengthening in the marriage with each year that passes.

The Hallmark Web site says that the original 75th “diamond anniversary” dates back to the Victorian age, and that the 60th anniversary was added when Queen Victoria celebrated her Diamond Jubilee, or the 60th anniversary of her accession to the throne in 1897. “The Victorians, so fond of cataloging and classifying,” say Gretchen Scoble and Ann Field in The Meaning of Wedding Anniversaries, “were likely the first to adapt ancient customs into a prescribed list of gifts for each wedding anniversary.”

In 1922, in her Blue Book of Social Usage, Emily Post listed eight anniversaries that ought to be celebrated: the 1st, 5th, 10th, 15th, 20th, 25th, 50th, and 75th anniversaries. She admitted, however, that there was a trend toward celebrating each of the first 15 years of marriage, as well as every five years. For most couples today, this is the anniversary calendar that is used, although the American National Retail Jeweler Association has expanded that list with an annual gift for the first 20 years, with a suggestion for a gift every five years, up to the 75th anniversary.

Whether you follow the gift calendars of Hallmark, etiquette guides or jewelry associations—or no guide at all—the fact of the matter is that most couples enjoy presenting gifts to each other on the anniversary of their commitment to each other. Below are items in BBEST members’ shops that would be wonderful anniversary gifts.

Janine of AltheaP, for example, offers a personalized silk wall hanging. She created the first one for her own parents, when they celebrated their 55th wedding anniversary.


Marion of artmixter offers a custom fiber 4x6-inch post card. “Give me a theme, choose your colours, and we'll create a piece of unique art together!” she says.


Your partner will know you appreciate him or her when you gift that person with Kym of PaperParaphernalia’s journaling booklet, which is accompanied by a matching envelope.


Enjoy some wine at your celebratory dinner, chilled to perfection in this stoneware wine chiller by Pearl of fehustoneware.


These dainty earrings by Gloria of hemlockhollow are perfect for a Crystal Anniversary.


AJ of ajscountrycottage helps you create the perfect tropical setting as you enjoy a romantic dinner together (perhaps the prelude to a cruise?!) with her New Island Coconut Soy Candle.


The Hearts Wind Chimes in Chris1's shop is the perfect anniversary gift that can be used every day, reminding both of you about the affection at the center of your relationship.


Candy is never out of style as an anniversary gift! Present it with style in Pam of blazingneedles’ Knit Lace Round Box.


For those of you who prefer to select anniversary gifts according to one of the traditional or modern anniversary, floral or gemstone calendars, visit one of the following sites:
© 2009 Judy Nolan. All rights reserved. Please note that the images in this post are owned by the artists and may not be used without permission. Simultaneously published at http://boomersandbeyond.blogspot.com.

Friday, May 1, 2009

Tweaking your creativity with SCAMPER

We have all experienced the flashes of inspiration that occur when we least expect them—while we’re taking a shower, walking the dog, folding the laundry or simply doing a repetitive task such as crocheting or knitting. Quite often, creativity that seems to have gone on hiatus blind-sides us with new insights when we take a break from the challenge that is facing us, and simply do something different.

We don’t always have the luxury, however, of waiting for inspiration to strike. Deadlines loom, the calendar page flips, the day of reckoning approaches. My husband, who sells for a living, asks, “If you had a problem that must be solved by the end of the month, or your business would go belly up, would you wait for inspiration, or would you get creative in a hurry?” From my experiences with Destination ImagiNation®, the world’s largest nonprofit creative problem solving program, I know that people of all ages can train themselves to generate creative ideas on the spot when needed, with little preparation. We do this through the use of creative problem solving (CPS) tools.

One of these tools is called SCAMPER. What is SCAMPER? It is nothing more than a list of letters—a checklist, if you will—that represents verbs intended to trigger your creative juices. You can use all or just a few of the letters in this made-up word, and you can use them in any order that makes sense to you. Use SCAMPER to generate ideas for upcycling materials, creating a marketing plan, establishing business goals, repairing a seemingly botched project, setting a personal challenge—basically, anything you want! Here’s how the SCAMPER tool works:

S – Substitute. If you’re making a bag and you don’t have a zipper to close it, what else can you substitute? In her Purple Is Hot Bag, Pam of bagsandmorebypam solves that problem with a drawstring.

Purple Is Hot Bag, by bagsandmorebypam

C – Combine. If your goal is to create eco friendly projects by upcycling newspapers, what other materials can be combined with them to produce these products? RushofWings envisioned the combination of dirt, seeds and newspaper for her biodegradable seedling starter pots.

20 Biodegradable Seedling Starter Newspaper Pots, by RushofWings

A – Adapt. Can you adapt your blog for marketing purposes? Through Project Wonderful, Pat of onawhimsey offers opportunities for others to advertise on her Art in the Wax blog.

Adapt - onawhimsey

Project Wonderful, utilized by onawhimsey

M – Modify, Magnify, Minify. How can you modify your shop appearance to make visitors stay there longer? How can you magnify your product visibility? How can you minify your marketing efforts while magnifying the sales results (i.e., work smarter, not harder)? Janine of AltheaP has modified her shop banner to illustrate her silk dyeing and painting.

Shop Banner for AltheaP

P – Put to other uses. You have a huge stack of calendars from past years. How else can you put them to use? In her blog post, “Scuppernote ~ A Happenstance Design,” Joon of joonbeam describes how she took last year’s calendar and other recycled papers to create a tri-fold notebook with a Velcro® closure.

Put to other uses - joonbeam

Trifold Notebook with a Velcro® Closure, by joonbeam

E – Eliminate. When you lost a lot of weight, the result was a closet full of blue jeans that you considered taking to the local clothes closet, but…if you eliminate the parts of the jeans you don’t need, what could you do with the rest? Kym of kimbuktu took scissors to a pair of blue jeans to create a blue jean hipster bag.

Recycled Blue Jean Hipster with Scrappy String Piecing, by kimbuktu

R – Reverse. Everyone likes the large clay bowls you make, but you’re getting a little bored with the product line. What products could you create if you flipped the bowls upside down? What if you glazed the outside of the bowl one color, and glazed the inside with its complementary opposite? Suppose you reverse your direction and make miniature bowls instead of large bowls? Make clay boxes instead of bowls? Shape containers into stars, triangles, and cylinders? Pearl of fehustoneware inverted a bowl to form the base of her raku-fired Triple Moon Goddess Celestial incense burner/candle holder/altar piece.

RAKU Triple Moon Goddess Celestial Incense Burner/Candle Holder/Altar Piece, by fehustoneware

Keep in mind that in order for the SCAMPER tool to work, you must set aside judgment until you have finished generating ideas. Tell yourself that none of your ideas are bad; there are only good ideas and better ones! Consider using the SCAMPER tool with others (such as fellow BBEST members), since you probably share many similar challenges. Work toward many ideas from multiple categories (or letters, in this instance!), aim for novelty, and be prepared to add details to your idea to make it work. The clock is ticking, so begin generating ideas now!

© 2009 Judy Nolan. All rights reserved. Please note that the images in this post are owned by the artists and may not be used without permission. Simultaneously published at http://boomersandbeyond.blogspot.com.

Wednesday, April 22, 2009

Carrying forward the message of Earth Day

On April 22, 1970, in a suburb of Milwaukee, Wisconsin, members of my 8th grade science class trekked to the local creek, where we began cleaning the banks of gum wrappers, soda cans, beer bottles and paper. It was a “feel good” type of activity, but it was also time off from classes, so everyone was in a celebratory mood. We didn’t realize it then, but that day marked the first Earth Day of many more to come.

Earth Day actually had its roots much earlier in 1962, when Senator Gaylord Nelson of Wisconsin became determined that the needs of the environment be addressed by politicians. He approached President John F. Kennedy and his brother, Attorney General Robert Kennedy, about making a national conservation tour. Both liked this idea, so in September 1963, the President made a five-day, 11-state tour, promoting conservation. While this tour did not make the political impact that Nelson would have liked, it did set the tone for future plans. These included legislation that Senator Nelson authored for the creation of a national hiking trails program and the Appalachian Trail System. Nelson was also instrumental in co-sponsoring the Wilderness Act, which eventually led to the Environmental Protection Act, the Clean Air Act, and the Clean Water Act.

Six years later, Senator Nelson made his own conservation tour, speaking on college campuses during the anti-Vietnam movement. It occurred to him that the grassroots energy that students invested in their feelings about Vietnam could be used to protest what was happening to our environment, and thus thrust conservation in the eye of politicians. At a conference in Seattle, Nelson announced that in the spring of 1970, there would be a nationwide protest on behalf of the environment, and that everyone was welcome to participate.

The response was immediate and energetic. Thousands of schools and communities participated, each in their own way. The New York Times reported, “Rising concern about the environmental crisis is sweeping the nation's campuses with an intensity that may be on its way to eclipsing student discontent over the war in Vietnam…a national day of observance of environmental problems…is being planned for next spring…when a nationwide environmental 'teach-in'…coordinated from the office of Senator Gaylord Nelson is planned…."

Since that time, Earth Day has been celebrated each spring to remind us of the importance of our environment, and how each of us can make a difference. Ten years before the Senator's death in 2005, President Bill Clinton awarded Senator Gaylord Nelson the Presidential Medal of Freedom, remarking that “As the father of Earth Day…He inspired us to remember that the stewardship of our natural resources is the stewardship of the American Dream."

Although Earth Day is officially commemorated by communities across the nation on April 22nd, the week leading up to this date often includes special events. The University of Massachusetts in Boston, for example, is holding an Earth Day Fair to raise awareness about environmental issues. At the National Mall in Washington, D.C., an event called The Green Generation will launch. The Green Apple Festival took place on April 17-19 in Seattle, San Francisco, Los Angeles, Austin, Denver, Chicago, Atlanta, Boston, New York and Washington, D.C.

While these events are remarkable demonstrations of a unified ecological attitude, we all know that the stewardship message behind Earth Day must be practiced every day in order for a long term positive ecological impact to take place. Members of the BBEST team carry that message forward by developing eco-friendly products and practices, and by creating artistic products that remind us of our responsibilities to this planet.

Sue of maddyandme, for example, does her part by upcycling the leftover wool fibers that are part of her felting process in a Spring Bird Nesting Kit.

Spring Bird Nesting Kit, by maddyandme

Joon of joonwalk makes whimsical Pocketfuls of Starlight that use vintage or reclaimed fabrics, notions and buttons.

Pocketful of Starlight, by joonwalk

Beth of BethPeardonProds speaks about the impact we have on the environment through sand-writing in her ACEO-sized photo, "God's Earth."

God's Earth, by BethPeardonProds

Through her bubblescape titled "Compassion," Diane of DianeClancy reminds us, "Compassion for ourselves, other people and the earth is an important part of protecting the environment."

Compassion, by DianeClancy

Sara of LaughingOtterJewelry suggests the symbiotic relationships in nature with her bracelet, "Earth and Water."

Earth and Water, by LaughingOtterJewelry

Kate of heronkate points to the origins of the earth and how time affects our planet through her Southwestern-colored, pyramid-shaped earrings, shaded like layers of sedimentary rock. According to some, the ancient Egyptians believed that the earth sprang from a mound shaped like a pyramid.

Earth Pyramid Earrings, by heronkate

In her shop, Joni of jstinson features a print titled "Sacred Sites," by Dakota artist Donel Keeler. According to Joni, the Native Warrior in this illustration "is imploring us to protect the ancient and sacred sites of our Native people." This respect for people, their history and their relationship to the earth underscores part of what Earth Day is all about.

Sacred Sites, by Donel Keeler, at jstinson

To read other environment-related blog posts by Boomers, refer to the posts below.

© 2009 Judy Nolan. All rights reserved. Please note that the images in this post are owned by the artists and may not be used without permission. Simultaneously published at http://boomersandbeyond.blogpost.com.

Wednesday, March 18, 2009

The power of tutorials

When I'm reading a blog post and run across a crafting how-to piece, I feel as if I've been given a special gift. I sit back and ask myself, "Really? I get this information for free?" That's the power of a tutorial.

Tutorials often teach you something unexpected, something that is potentially useful just for you, or they provide inspiration for a next step you are considering. After I read a post on BBEST artist Liz Plummer's blog about How to create a concertina book, for example, I was inspired to purchase several books about bookmaking. Liz also writes about her Gocco printing process on her blog, as evidenced by the moleskin journal below that includes a Gocco-printed cover.


The writer/artist who writes tutorials is in an especially good position to create a sense in the reader's mind that he or she is an expert about the topic at hand, someone who can be trusted, and possibly someone whose work you might wish to explore further. In short, tutorials clarify who the person is behind the writer's voice, and provide an indirect method of promoting the artist.

When you read Suz of whimseys' Short Tutorial on Eco Cloth Shopping Bag, you're impressed right away by her concern about the earth, and will wish to browse through the products in her shop, which (like the shopping bag in her tutorial) are also made of fabric.

Sherrill Kahn Fabric Bookcover Dayplanner
Journal Book Cover
,
by whimseys

Likewise, Joon of joonbeam inspires trust in her values when you read her blog tutorial, Love Our Earth & Things Can Be Pretty! by golly!, about recycling a grocery sack into a mailing envelope. Joon's writing personality takes you straight to her shop, where (among other items), she promotes ecology-minded practices.


While there are many indie tutorial sites on the Web such as Craftster, CraftStylish and Craft, the tutorials on these sites differ from the tutorials found on blogs. A blog tutorial tends to make you feel that you have a personal connection with the writer, not that you're reading an encyclopedia of instructions. If you have a question or a comment, you can communicate directly with the writer and be reasonably certain that your response will be read in a timely fashion, and that any questions you have will be answered just as quickly.

The writer of a blog tutorial has several decisions to make, however, before posting. These include the focus, the fiber and the format of the tutorial:

  • Focus. What is the reason for the tutorial? Does the tutorial give the reader a taste of what is in the artist's shop, but on a simpler scale? Does the tutorial describe a process that creates curiosity about the artist's products? Does the tutorial establish or confirm the artist's expertise in a particular area? The purpose of the tutorial may be answered by one or several of these questions, but the writer/artist needs to establish a business reason for sharing his or her expertise through a how-to post. Moreover, to justify its existence, that post actually needs to be useful to the reader in some way. Because many people do not realize the extent of design effort and manual dexterity that go into machine knitting, for example, Barb of Blazing Needles cleverly educates her readers about that process in a series of blog posts, beginning with Machine Knitting - Part 1.
  • Fiber. The fiber of a tutorial relates directly to the content of the post. What is it about? Does the post provide step-by-step directions to produce a product? Does it describe a process? Does it give an historical overview of a specific art or craft? Does it provide general information that can become a jumping-off point for the reader to explore the topic further? Again, the fiber of the tutorial may consist of the answers to one or more of these questions, but it affects the approach the writer/artist takes to the topic, and ultimately the format. When Kimberly of thewildhare writes about her felted rabbit-making process, for example, in Where is the brown bunny? you will find the process so intriguing that you cannot resist visiting her shop to see her cute rabbits.
  • Format. The format of a tutorial is determined by both the focus (purpose) and fiber (content) of the post. In its purest form, a step-by-step tutorial includes numbered or bulleted instructions, as well as clear photos. A tutorial that describes a process follows a logical sequence from beginning to end, with photos, but is a little more general. A post with an historical perspective will take the reader through a timeline of stories, again with photos to illustrate significant points. A general information post often provides links to useful information so that readers can take charge of the next step in their learning. Alysa of Alysa Merle Handcrafts, for example, not only describes the process of making plarn (plastic yarn) bags on her blog, but she also writes articles for Helium, establishing herself as a credible expert in this area. Her blog includes a link to Creative earth-friendly crafts, which educates her readers about the process she uses to crochet recyclable totes from plarn. The article also includes suggestions for how to explore this topic further.

by Alysa Merle Handcrafts

During the fall of 2008, Zuda of ZudaGay participated in an online group activity that resulted in a series of tutorials on her blog, beginning with Day 1 of the 30/30 Day Challenge. By using a "photo story" format, she informs us not only about the creative process she employs while developing her beautiful polymer clay flowers, but she also tempts us to visit her shop to see the final products.


Blog tutorials provide a perfect opportunity for writer/artists to inform readers about their creative process, highlight their work, and create a sense of their trustworthiness. With careful attention to focus, fiber and format, these tutorials become wonderful "freebie" gifts for their readers, and highly effective marketing tools for the artist.

© 2009 Judy Nolan. All rights reserved. Please note that the images in this post are owned by the artists and may not be used without permission. Simultaneously published at http://boomersandbeyond.blogspot.com.